Brochures are a designer’s bread and butter, meat and potatoes, gin and tonic. They encapsulate virtually everything we do: creative concept, art direction, graphic design, and production. From concepting the look and feel of the piece, selecting the most appropriate photographer or illustrator, choosing the copywriter to tell the story, to selecting the printer that brings the project to life, the printed brochure encompasses all that we do as creative professionals.
Admissions Brochure for University of South Carolina School of Law
Annual Report for Palmetto Health Foundation
Heathwood Hall School Viewbook
Palmetto Health Behavioral Care Services
2018 USC School of Law Admissions
USC's Darla Moore School of Business, Alumni Magazine
Palmetto Health Children's Hospital Camp Kemo Programs
Shives Funeral Home Facilities and Services
Exclusively Personal for Granger Owings.
Brennen Building Rehabilitation
Palmetto Health's Weight Management Center
First Citizens Financial Statement of Strength
I’ve worked in advertising in one form or another my entire professional career. I enjoy the creative energy associated with advertising — the unique concept, the compelling headline, art directing the perfect photograph or illustration, and writing copy that inspires and sells. It’s always a challenge is to design an ad that is visually stimulating while motivating the consumer to purchase the product, use the service, or change their thinking about the advertiser.
Branding is a unique challenge. Designing a visual representation of a client’s company, organization or service that’s simple, elegant and memorable can be a daunting task — less is more. unique, not derivative, one that’s grows in strength over time. Designing logos is one of my favorite assignments. Seeing a new logo on the side of a truck, a billboard, a magazine ad — It’s an awesome experience. I’ve designed branding for clients from blues bands, to art museums. Retail stores to festivals. Dental practices to funeral homes. And more. It never gets old.
Artista Vista, Columbia’s premier gallery crawl, is held every spring to showcase the artists, galleries and studios in the Vista, an official South Carolina Cultural District. A splash of paint and a creative use of typography seemed the obvious choice!
Columbia Museum of Art, one of the premier museums of art in the southeast, came to me to design new branding after building a new facility on Columbia’s thriving Main Street. The font is bold like art, and the mark represents the partnership between the museum’s cultural contributions to the city, and the citizens of Columbia, who are a large factor in the museum’s success.
Rick Smoak is one of South Carolina’s most talented professional photographers. The circular mark loosely represents a camera lens. While the “k” stepping off the edge of the line, represents Rick’s creativity and willingness to take risks in order to get just the right image.
The original Circa 1332 logo was for a new store specializing in fashion forward, cutting edge clothing — jeans, jackets, shirts, shoes and accessories for the modern man. The distressed metal and broken font represented the store’s unique direction.
After a few years, Circa 1332 was rebranded to reflect a more traditional, casual line of high quality clothing and accessories for men. Circa 1332 also introduced their own brand, available exclusively at the store and online.
Avanti Interior Design specializes in modern, architecturally influenced interior design. And the mark reflects this direction. The company concentrates on medical, dental, and business interior design.
Family Connection is a non-profit organization that connects families who have special needs children with similar families helping each other, offering support, guidance and encouragement. The circular graphic surrounding “Family” represents these connections and the colors reflect the diversity of the family’s needs.
Bathrooms Within Reach offers design solutions for contemporary bathrooms influenced by modern Italian design. The green and red dots are taken from the colors in the Italian flag.
The Red State Blues Project is non-profit made up of South Carolina musicians donating original music to a compilation CD. Profits from sales contributed to organizations working for people at risk in South Carolina.
Carolina Guitar Company is a South Carolina based company designing and manufacturing hand crafted, vintage guitar pedals built by touring and former pros at their “small batch distortery”. An edgy, retro feel complimented the creative direction of the company.
Kimberly Holliday Family Dentistry offers a friendly, non-stress, dental experience. The smile in the logo and playful typography reflect their approach to the practice.
Duncan Sims and the Accused’s name came from where the band was born — at a rehearsal space on the corner of Duncan Street and Sims Avenue. The mark represents the crossroads with the interlocking D and S. Begging the question “Which one of you is Duncan Sims?” Ha! The distressed font is a reflection of the rock ‘n roll music DS&A performs.
Rhythm & Qs, an event featuring music and Bar-B-Que, naturally lends itself to an image of a guitar, flames and hand crafted typography.
South Carolina Bar’s branding uses a modern, graphic representation of the columns in front of the South Carolina State House. Combined with the classic serif font, it reflects The Bar’s traditional foundation coupled with a modern approach to the legal profession.
Granger Owings has been a Main street stalwart selling men’s clothing for 40 years. In the last few years, the store has expanded it’s offerings to include womenswear. This brand combines the traditional Granger Owings logo with the “W” and “Women” to represent the store’s new department. A softer gray for Granger Owings was used along with the mauve palette for Women.
A keystone is a central stone at the summit of an arch, locking the whole together. Keystone Custom Builders does just that, with their custom home design and building. The mark's interlocking design reflects the integration of the various components of the services the company offers.
ACE Glass has been serving South Carolina since 1939. The company is a modern provider of commercial, residential and automotive glass solutions. The contemporary geometric shapes of each letter represent these three areas of their business in a colorful, memorable fashion.
Elliott and the Untouchables is a band I was a member of for many years (hire a drummer, get a free art director). The band performed traditional and modern blues with a vintage influence. So the old style microphone, pork pie hat, and shades seems a natural fit.
Charleston Chamber Opera is an opera company represented with a “by-the-sea” design. The hand written ink on paper look reflects their creativity and originality. The font used for Charleston Chamber offers a more traditional feeling for the organization located in such an historic city.
Portable Air Solutions provides portable, rental, air and heat equipment for events, emergencies, and climate control during an outage. The mark symbolizes the movement of air coupled with a modern font, color coded for heat and cold.
Shives Funeral Home is family owned and family focused. The “monogram” mark along with the classic typography position Shives as a funeral home embracing traditional values and personal service.
Village Bistro is a restaurant located in a large shopping village. The modern design of the bistro lended itself well to the knife, fork and spoon images set in the urban buildings. The typography reflected the casual nature of the establishment.
Palmetto Health Foundation raises funds to support Palmetto Health, one of South Carolina’s largest healthcare systems. The classic Foundation design represents the serious and important roll the organization plays in contributing to the success of the hospital’s mission.
Palmetto Health Heart Hospital’s mark is a modern, graphic symbol that was designed to compliment the existing Palmetto Health logo.
No doubt about it, outdoor advertising is a challenge. Especially in the brave new world of digital billboards. 6-8 seconds and it’s gone. This requires a message that’s quickly and easily retained. A strong visual. An intriguing headline. A simple, direct design. All quickly assimilated while also focused on driving!
Posters are a very pure means of communication. They grab your attention, tell a story, and leave an impression in a very short period of time. It’s a challenge to design a poster that does all these things. Great posters are simple, direct and informative, while also being intriguing, artful and memorable. .
A unique “poster” made of aluminum, laser cut and silk screened.
Another atypical “poster”. A wooden pallet made to order, silkscreened with a white wash and opaque blue.
I’ve spent many years working with Palmetto Health and Palmetto Health Foundation. Healthcare is an immense field. Children’s health to orthopedics. Surgery to mental health. Fundraising to cancer treatment. Each requires a specific graphic approach and communication skill. Here are some of the projects we have worked on together.
Palmetto Health USC Orthopedics Medical Group Annual Review
Palmetto Health Children's Hospital Services Brochure
Palmetto Health Behavioral Care Services Brochure
Palmetto Health Children's Hospital Camp Kemo Programs Brochure
Palmetto Health Physician Practices Guide
Children's Hospital Surgery Center Brochure
Palmetto Health Richland Outpatient Surgery Brochure
Portfolio, Palmetto Health Foundation's News Magazine
Palmetto Health Foundation Services Brochure
"Giving" ad for Palmetto Health Foundation showcasing the benefits of donations
Ad for Palmetto Health Foundation thanking donors for their support
Digital Mammography vehicle wrap
While our day is filled with working for clients, occasionally we need to also work for ourselves. Finding the time to look for new business, new challenges, and new opportunities is very important for the continued success of our business. Self promotion can be the last thing we get around to — you know, “the cobbler’s children have no shoes”. But it’s essential that we create for ourselves, and share with others who may find our work applicable to their needs. Here are a few projects I have done to promote my company.
Dylan Meets Hunt
On the occasion of my company’s 15 years in business, I created an homage to Milton Glaser’s iconic Dylan poster. He has always been one of my heroes in the design world, and I was fortunate to attend one of his workshops at the School of Visual Arts several years ago. This was sent to current clients with copy on the back thanking them for their role in the success of David Hunt Creative.
Movin' On Down
An announcement that I was moving my office in my building from the third floor to the first. It was sent to clients and vendors. I wanted to make a mundane announcement unique and interesting.
My previous website (see upper left) was designed to resemble a hotel where you could “Check-In Anytime”. To help announce the website, I personally delivered a small travel suitcase complete with luggage tag to my clients. It was filled with envelopes that contained specialty items such as a customized hotel key, notepads, and pencils with the web address.
Driven by a passion for creativity. Celebrating 20 years.
This direct mail card was sent to my clients to showcase recent work. And to thank them for 20 years of success for my business.
2016 "Pantone" Christmas Card
Every year I create a unique Christmas (Holiday) card to send to clients and friends. In 2016 I wanted to emphasize the importance of peace, love, patience, tolerance, understanding, humanity, charity, compassion, and kindness for everyone. The multi-colors of the Pantone swatches symbolized this concept. As Ringo always says, “Peace and Love”.
Merry Holidays 2013
Candy colored red, green and blue with stars, oh my!
2017 "Kaleidoscope" Holiday Card
A graphic kaleidoscope of colors and shapes to celebrate the season. Playful, colorful and symmetrical. Optimistically offering hope for a prosperous and peaceful 2018.
Every year since 1978, I have compiled a “mix tape” of music I listened to during the past year. Starting with a single cassette in 1978, and CDs beginning in 1998, I put together a compilation of the music I listened to that year. And of course, each had to have a unique cover, allowing me to combine my love for music and design. Here are three of my recent CD designs using my concepts and photography.
For 2017 I decided my love of robots and music must collide! All of the photos were taken at Columbia’s awesome Art Bar in the Vista. Robots, wall paintings and graffiti made for stimulating images. One of my favorites!
In 2016 I turned to the undeveloped areas of 701 Whaley. Broken windows, vintage signage and faded typography made for an interesting canvas. The photos worked well, blending the visual images with the titles and track listings of the CDs. And, for the first time, I included an “In Memoriam” CD, dedicated to the great musicians we lost in 2016 — David Bowie, Prince, Leon Russell, Sharon Jones, Leonard Cohen, and many more.
In 2011 I was passing by what was once a thriving pawn shop. A place where musicians would buy and sell instruments — in good times and bad. Next door was the infamous Capital Café. Home to late night political wheeling and dealing in smoke filled rooms. But alas, these were bygone days. The building was undergoing a rehabilitation in which it would become Bourbon and First Citizens Cafe. Fortunately I was able to take some amazing photos of the old structure before it was transformed. It seemed appropriate for my music collection that year.
Found art is what happens when you’re not looking for art. Looking down at the pavement, up to the sky, or across the street. It’s when the mundane becomes exceptional. Or the spectacular is overwhelmingly beautiful. This is a collection of some of my personal photographs I have taken in those close encounters of special moments.
Total Eclipse of the Sun Photographed from my backyard, August 21, 2017. What an awesome experience!
Total Eclipse of the Lemon Photographed in my parking lot.